India’s startup ecosystem, the third-largest globally, is thriving with over 3,100 new startups launching annually. This vibrant landscape has fueled the rise of media portals dedicated to covering startup stories, funding news, and entrepreneurial journeys. For founders and PR professionals, getting featured on these platforms can amplify brand visibility and attract investors, talent, and customers. Below is a curated list of prominent Indian startup media portals that accept story pitches, along with insights on how to approach them and their unique offerings. This guide also includes a table summarizing key details and pitching tips to maximize your chances of coverage.
Table of Contents
Top Indian Startup Media Portals Accepting Pitches
1. YourStory
YourStory is India’s leading platform for startup stories, resources, and research, reaching millions monthly. It covers entrepreneurship, funding, and emerging trends, with a focus on diverse narratives, including women-led startups and social enterprises.
- Pitching Process: Pitches can be sent to editorial@yourstory.com. Personalize your pitch by referencing the journalist’s previous work and aligning your story with their focus areas, such as human-centric narratives or sector-specific trends. Keep pitches concise, under one paragraph, and highlight unique angles like societal impact or innovation.
- Key Focus: Stories of entrepreneurs, funding updates, and sector analysis.
- Tip: Avoid generic press releases; offer exclusive insights or data-driven stories.
2. Inc42
Inc42 is a go-to platform for in-depth coverage of India’s tech and startup ecosystem, boasting over 13,000 stories and 10 million monthly readers. It features startup profiles, funding news, and policy updates.
- Pitching Process: Submit your startup story via their website’s “Get Featured” section (inc42.com/submit-your-startup). Focus on compelling data, founder journeys, or market disruption.
- Key Focus: Tech startups, D2C brands, and policy insights.
- Tip: Highlight traction metrics or unique business models to stand out.
3. StartupTalky
StartupTalky is a fast-growing media site offering startup news, interviews, and actionable tips. It has a strong community of over 100,000 on social media, making it ideal for networking.
- Pitching Process: Email pitches to their official ID listed on startuptalky.com. Emphasize inspirational founder stories or practical business insights.
- Key Focus: Entrepreneur interviews, startup tips, and success stories.
- Tip: Engage with their active Facebook community to build connections before pitching.
4. Startup Story
Startup Story prioritizes ventures from Tier 2, 3, and 4 cities, giving a voice to underrepresented entrepreneurs. It uses articles, podcasts, and video interviews to share journeys.
- Pitching Process: Contact them via startupstorymedia.com for pitching guidelines. Focus on unique challenges or regional impact.
- Key Focus: Overlooked startups, inspirational stories, and podcasts.
- Tip: Emphasize local impact or grassroots innovation for higher acceptance.
5. Taaza Tadka
Taaza Tadka offers a user-friendly platform for startups to submit stories quickly. It has featured startups like Techfi Labs and Bag2Bag, focusing on accessible storytelling.
- Pitching Process: Submit via their website’s contact form. Keep pitches simple and highlight customer-centric innovations.
- Key Focus: Startup features and founder stories.
- Tip: Provide clear, concise details about your startup’s mission and impact.
6. The IndianPreneur
The IndianPreneur covers diverse startup stories across sectors, from tech to social enterprises, aiming to inspire budding entrepreneurs.
- Pitching Process: Reach out via their contact page on theindianpreneur.com. Offer multi-angle stories that appeal to a broad audience.
- Key Focus: Diversified startup stories and entrepreneurial insights.
- Tip: Suggest multiple story angles to increase reporter interest.
7. ObserveNow
ObserveNow delivers startup news with a creative, engaging approach, supported by a team of dedicated journalists. It also offers training for aspiring entrepreneurs.
- Pitching Process: Email pitches to their editorial team through observenow.com. Focus on unique storytelling or industry trends.
- Key Focus: Creative news delivery and entrepreneur training.
- Tip: Tie your pitch to current market trends or innovative solutions.
8. IndianStartupNews
IndianStartupNews provides comprehensive coverage of funding, founder stories, and sector developments, with recent reports highlighting $194 million raised by 22 startups in a single week in July 2025.
- Pitching Process: Submit via indianstartupnews.com’s contact form. Include metrics like funding or user growth for credibility.
- Key Focus: Funding news and startup milestones.
- Tip: Lead with data-driven insights to grab attention.
Pitching Best Practices
Crafting a successful pitch requires research and precision. Here are key tips:
- Personalize: Research the journalist’s beat and reference their work.
- Be Concise: Keep pitches under 150 words, focusing on why the story matters.
- Offer Value: Highlight unique data, personal stories, or industry trends.
- Follow Guidelines: Check each portal’s submission process to avoid rejection.
- Build Relationships: Engage with journalists on social media to stay on their radar.
Table: Overview of Indian Startup Media Portals
| Portal | Focus Areas | Pitch Contact | Unique Selling Point | Pitching Tip |
|---|---|---|---|---|
| YourStory | Entrepreneur stories, funding, trends | editorial@yourstory.com | Diverse narratives, large audience | Personalize with journalist’s past work |
| Inc42 | Tech startups, D2C, policy | inc42.com/submit-your-startup | In-depth analysis, 10M+ monthly reach | Highlight traction or disruption |
| StartupTalky | Interviews, tips, success stories | startuptalky.com contact | Strong community engagement | Engage on social media first |
| Startup Story | Tier 2/3/4 startups, podcasts | startupstorymedia.com contact | Focus on underrepresented ventures | Emphasize regional impact |
| Taaza Tadka | Accessible startup features | taazatadka.com contact form | Quick submission process | Keep it simple and customer-focused |
| The IndianPreneur | Diverse startup stories | theindianpreneur.com contact | Broad sector coverage | Suggest multiple story angles |
| ObserveNow | Creative news, entrepreneur training | observenow.com contact | Engaging storytelling | Tie to market trends |
| IndianStartupNews | Funding, milestones, founder stories | indianstartupnews.com contact | Data-driven coverage | Lead with metrics or funding news |
Insights and Trends
The Indian startup media landscape is evolving rapidly, driven by a 2.2-fold growth in startups and increased digital consumption. Portals like YourStory and Inc42 dominate due to their extensive reach and credibility, while niche platforms like Startup Story focus on regional narratives, reflecting India’s diverse entrepreneurial ecosystem. Data from 2025 shows 22 startups raised $194 million in a single week, indicating a robust funding environment that media portals are keen to cover.
Graph: Startup Funding Coverage (July 2025)
Note: Graph data is illustrative based on available information.
Funding Reported by IndianStartupNews (July 21-26, 2025)
- Total Startups Funded: 22
- Total Funding: $194M
- Top Sectors: FinTech, HealthTech, AI
Visual representation suggestion: A bar chart showing funding distribution across sectors (FinTech: $70M, HealthTech: $50M, AI: $40M, Others: $34M) could highlight media focus on high-growth areas.
Conclusion
Securing coverage on these Indian startup media portals can significantly boost your startup’s visibility. By crafting targeted, concise pitches and aligning with each platform’s focus, entrepreneurs can effectively share their stories. Regularly monitor these portals for trending topics and build relationships with journalists to stay ahead in the competitive startup ecosystem.
also read : How Indian Startup Founders Are Breaking into News Media Without Agencies